Date:2019
Category:Digital Strategy
Client:KPMG
KPMG wanted to make the internal communication of the firm more bidirectional and active through an "avatar", a corporate character that did all kinds of communication, someone who spoke one to one to their professionals.
We decided to create this character as a new joiner to the firm, a new colleague for the rest of the professionals, she would be called Kaira. The main challenge was to empathize with the professionals, an avatar that everyone would feel comfortable with: that she was nice, close, happy ... The first thing we did was to give her different personalities, all of them adjusted to the values, culture and attributes of KPMG (“KPMG Story”). Then we design an aesthetic for each personality and we proceeded to animate it in 3D. The "avatar" was released at the company's most important annual event in the form of a hologram that interacted by presenting some of the interventions and introducing herself. From that moment on, she became another workmate in charge of helping in every communication channel: Newsletter, events, internal campaigns ...
- Kaira has been very well received since the day of her presentation.
- It has provided freshness and proximity to internal communications that, added to a new Personalization based on interests, has resulted in employees welcoming this new channel.
- Kaira's character represents a step forward in KMPG's corporate culture and has become the best ambassador of their values, culture and attributes.
