Date:2007
Category:Brand Strategy
Client:Kiwoko
In 2007, three young entrepreneurs contacted us with the vision of creating a company to be a leader in the pet products market. Their goal was to be the category killer. It was not only in terms of size and sales, but also leadership, brand recognition and notoriety.
We suggested to create a company with a soul (meaningful brand) where their customers will be not only buyers but lovers of the brand. The goal was for clients not to buy for the price but for the experience and the values that we wanted to transmit. To do this we created a brand from scratch (Kiwoko) and endowed it with a personality that connected immediately with the hearts of people who share their lives with animals. We took care of the growth of the brand from the beginning, ensuring that this spirit was transmitted in each place and action in which the brand was involved (implementation of stores, events, social networks, videos, publications ...). Taking care of even the smallest detail to create a great community of Kiwoko lovers. Also, to contribute to the identity of the brand, we created a foundation that deals with social issues and animal aid schemes, a special loyalty program (kiwoko world), veterinary clinics ...
- Kiwoko, has grown exponentially, going from a small store business to a category killer. It is currently a chain of more than 115 physical stores between 400 - 1,000 m2. with a rate of openings of one / two per month.
- It is a brand that is highly valued by its users. Achieving the goal that people will buy for the values and the experience and not for the price.
- Currently it is the leader and the reference in Spain and Portugal in pet stores.
